Three trends to move your brand with cultural relevance

This week: Health & Wellness Trends
(1 min read)

What follow are the top three trends in the health & wellness category in terms of forecast growth in 6-months time (compared to average interest over the past 6 months) - as predicted by our proprietary AI model.

Trend Rank #1

Hypnagogic regression

Hypnagogic regression, a trend exploring the therapeutic potential of the state between wakefulness and sleep, is gaining traction in the health and wellness community.

Our AI predicts a +83% rise in consumer interest over the next six months.

The idea is to make use of the hypnagogic state to unlock creativity, facilitate healing, and even just fall asleep faster - presenting a novel approach to mental and emotional wellbeing.

With so much discussion around the future of applying artificial intelligence for our benefit, on the periphery of culture, people are beginning to think about how our own human minds can be altered for an advantage too.

Embracing this trend positions brands and marketers at the forefront of the mental wellness revolution, catering to the demand for deep, restorative practices that transcend traditional meditation or mindfulness.

There are a few early movers in this space already such as Lucia No.3 light therapy and Lulu Light, an app that uses your phone camera light to help you fall asleep faster.

@dr.brein

Reply to @user2630505635970 Have you had these hallucinations? If so, please share a bit in the comments!

Limonene, a natural compound found in the peel of citrus fruits, is emerging as a sought-after ingredient in health and wellness for its mood-enhancing and anti-inflammatory properties.

Our AI predicts a +78% rise in consumer interest over the next six months.

Found in the peel of citrus fruits, limonene's appeal is amplified by its versatile use across aromatherapy, skincare, and dietary supplements, reflecting its broad spectrum of wellness benefits.

The implication for brands is clear: there's a growing consumer demand for natural, science-backed

- or rather, “Tiktok-science-backed”

- ingredients that offer health benefits beyond basic nutrition.

For those developing products in the health and wellness space, featuring limonene’s holistic health benefits, could see increased market share as consumers look for tangible ways to support their health and wellbeing.

Trend Rank #3

Life insurance

The life insurance industry is undergoing a transformation, driven by a shift towards wellness and preventive health measures.

Our AI predicts a +24% rise in consumer interest over the next six months.

Today's consumers are not just looking for financial security but also for policies that reward healthy lifestyles and offer wellness incentives.

This shift indicates a broader trend in health and wellness where consumers expect their investments, including insurance, to align with their values and lifestyle choices.

For brands, this means a reimagining of traditional life insurance offerings to include benefits such as discounts on health club memberships, personalized wellness programs, and rewards for health milestones.

The future of life insurance lies in integrating these wellness-focused features to meet the growing demands of health-conscious consumers; an innovative symbiotic relationship between financial products and personal wellness goals.

Check out Orte Life, an early mover in this space that’s revolutionizing life insurance for the health-conscious consumer by rewarding you for staying active.

Other important trends and topics with high AI-forecast growth in 2024:
#4 Myalgic encephalitis (6-month forecast: +24%)
#5 Cellulitis (6-month forecast: +20%)

Interested in a particular category or topic area? 

We're now offering an exclusive opportunity to dive deeper into the trends that matter to you. Reach out today for a personalized project at a heavily discounted rate!

Each week, leveraging advanced AI, we uncover and forecast the latest cultural and consumer trends in a given category, keeping you and your brand at the forefront of cultural relevance.

All insights are based on Global English Wikipedia page view data.
[Portions of this newsletter are based on data from Wikipedia and are available under the CC BY-SA 4.0 license: https://creativecommons.org/licenses/by-sa/4.0/.]