Three trends to move your brand with cultural relevance

This week: Film & TV Trends
(1 min read)

Trend Rank #1

Lilo & Stitch (2024 film)

Disney is working on a new live-action remake of the 2002 animation Lilo & Stitch, expected for release sometime in 2024.

Our AI predicts a +901% rise in consumer interest over the next 6 months.

Disney is once again reaching back into its treasure trove of classics with a live-action remake of "Lilo & Stitch"

Aiming to recapture the hearts of those who cherished the original animation around the turn of the millennium.

The move comes in the wake of the successful live-action "Lion King" in 2019, targeting a similar audience.

Various pandemic-driven lockdowns since then have fuelled a massive rise in interest for nostalgic content for consumers longing for happier times.

The growing early excitement for the Lilo & Stitch live-action remake is a clear indicator that nostalgia retains its enchanting appeal - proving that these cherished tales have enduring power to attract viewers.

Glitch Productions is an Australian animation studio that creates videos for teens and young adults, releasing its content direct to YouTube.

Our AI predicts a +720% rise in consumer interest over the next six months.

Glitch Productions is rising in popularity, showcasing how YouTube is evolving into a formidable streaming service rivaling Netflix and other major players.

This trend is part of a broader shift in consumer preferences towards shorter, serialized content.

Glitch's marketing strategy involves creating short-form videos (e.g. YouTube shorts, TikToks, etc.) to gradually introduce the characters to their audience.

This "drip-feed" approach keeps younger viewers engaged, who are so accustomed to this sort of short-form video content.

Their success highlights a growing consumer appetite for content that is concise and easily digestible, suitable for on-the-go viewing.

This trend is likely to influence other creators and platforms, encouraging them to explore similar formats that cater to audiences looking for quick, engaging entertainment experiences to draw them into a longer viewer experience.

https://www.youtube.com/@GLITCH

Trend Rank #3

Mr Loverman (TV series)

Mr Loverman is an upcoming BBC drama breaking new ground with a captivating narrative about a 74-year-old Caribbean man in London, grappling with his hidden homosexuality.

Our AI predicts a +441% rise in consumer interest over the next six months.

Married to Carmel but in love with his best friend Morris, Barry's (played by Lennie James) journey is a poignant exploration of identity, love, and the quest for authenticity.

Rich in cultural nuances and humor, Mr. Loverman resonates deeply in today's world, where themes of acceptance and self-discovery are increasingly relevant.

It's garnering early attention, particularly for its exploration of an older, black, and gay character.

A demographic often underrepresented in the media.

As it transitions into a BBC TV series, Mr Loverman promises to bring its unique, heartfelt story to a broader audience, highlighting the importance of diverse representation and the power of storytelling in shaping conversations about identity, sexuality and aging in the LGBTQ+ community.

Other important Film & TV trends and topics with high AI-forecast growth in 2024:
Alien: Romulus (2024)
The Batman: Part II (2025)

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Each week, leveraging advanced AI, we uncover and forecast the latest cultural and consumer trends in a given category, keeping you and your brand at the forefront of cultural relevance.

All insights are based on Global English Wikipedia page view data.
[Portions of this newsletter are based on data from Wikipedia and are available under the CC BY-SA 4.0 license: https://creativecommons.org/licenses/by-sa/4.0/.]