Three trends to move your brand with cultural relevance

This week: Diversity, Equality & Inclusion Trends
(1 min read)

Trend Rank #1

Allosexuality

Allosexuality is emerging as a pivotal concept in the discourse on sexual orientation, signifying individuals who experience sexual attraction towards others.

Our AI predicts a +139% rise in consumer interest over the next six months.

Anyone who feels sexual attraction for other people is considered allosexual, while people who rarely or never experience sexual attraction are considered graysexual or asexual.

A person can identify as allosexual regardless of gender, and regardless of whether they identify as straight, gay, bi, or another orientation.

As awareness and acceptance grow, allosexuality is becoming a key part of the dialogue in promoting a more inclusive and understanding society towards the spectrum of sexual orientation.

The increasing discussion around allosexuality is contributing to a broader, more nuanced conversation about sexual attraction, challenging existing norms and prejudices.

For those in marketing and advertising, embracing and accurately representing the concept of allosexuality in campaigns can not only broaden audience engagement but also position your brand as a leader in diversity and inclusion efforts.

The dynamics between introverts and extroverts in the workplace are being reevaluated to better accommodate the diverse needs and strengths of both personality types.

Our AI predicts a +135% rise in consumer interest over the next six months.

This reevaluation is part of a broader movement towards creating more inclusive and productive work environments that recognize and leverage the unique contributions of each individual.

By acknowledging and adapting to the different ways introverts and extroverts thrive, companies are fostering more supportive and dynamic workplaces.

This trend towards understanding and integrating diverse working styles is not only enhancing employee satisfaction but also driving innovation and collaboration in the corporate world.

Marketing and advertising professionals should consider these personality dynamics when crafting team strategies and campaigns, ensuring that messaging resonates with both introverted and extroverted consumers and leveraging the strengths of each personality type within creative teams.

Trend Rank #3

Gender Identity Development Service (UK)

The decommissioning of the Gender Identity Development Service (GIDS) and the establishment of new regional hubs mark a significant transition in the UK’s support system for transgender and non-binary youth in their gender identity journeys - and the debate’s capturing attention.

Our AI predicts a +84% rise in consumer interest over the next six months.

As these services undergo transformation, the initiative aims to provide more localized, accessible care and support, addressing the growing needs of young individuals exploring their gender identity.

This shift represents both the challenges and advancements in healthcare and support for transgender youth, signaling a move towards more tailored and immediate assistance - but also sparking debates and discussions on the best approaches to care.

In a space with polarizing views, agencies need to stay informed and agile, ready to engage cautiously through inclusive and meaningful campaigns.

Other important DEI trends and topics with high AI-forecast growth in 2024:
Non-binary gender
Critical race theory
Color terminology for race

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Each week, leveraging advanced AI, we uncover and forecast the latest cultural and consumer trends in a given category, keeping you and your brand at the forefront of cultural relevance.

All insights are based on Global English Wikipedia page view data.
[Portions of this newsletter are based on data from Wikipedia and are available under the CC BY-SA 4.0 license: https://creativecommons.org/licenses/by-sa/4.0/.]