Three trends to move your brand with cultural relevance

This week: Automotive Trends
(1 min read)

Trend Rank #1

Environmental footprint of battery electric cars

Taking poll position as the automotive topic most likely to grow in consumer interest in 2024 is the environmental footprint of battery electric cars.

Our AI predicts a +549% rise in consumer interest over the next 6 months.

As the automotive world accelerates towards electrification, electric vehicles (EVs) are racing to the forefront of consumer consciousness.

Despite widespread agreement that EVs are better for the environment, consumers are digging deeper.

They're investigating the environmental footprint of EVs - from zero tailpipe emissions to the sourcing of battery materials and their manufacturing processes.

For automotive brands, this is a cue to refine your narrative.

Make the sustainability story as compelling as the technology itself.

Be educators.
Be leaders in sustainability.

Let your messaging resonate with a generation that values authenticity and informed choices.

It's not just about selling electric cars; it's about driving a cultural movement.

The Alfa Romeo Milano is an upcoming subcompact crossover SUV to be launched by Alfa Romeo in April 2024, set to be the brand’s first all-electric vehicle.

Our AI predicts a +233% rise in consumer interest over the next six months.

Riding the wave of broader electrification trend across automotives, a first all-electric model comes at the right time for the brand.

But Alfa knows it's not all about the electric pulse.

They're steering the Milano narrative towards 'car handling' too – another automotive trend our AI is forecasting to grow alongside electrification.

This dual-focus marketing strategy is working.

It's captivating audiences even before the Milano hits the streets.

For automotive brands plotting their course, here's the takeaway:

Pair your environmental narrative with a twist of performance – especially handling and torque.

The narrative around a journey to a cleaner future is the right one, but it's equally about the exhilaration of the journey in the driver's seat.

Trend Rank #3

Toyota Rangga Concept

The Toyota Rangga Concept debuted at the Gaikindo Indonesia International Auto Show as an idea for a multi-functional commercial vehicle that buyers could outfit according to their needs.

Our AI predicts a +95% rise in consumer interest over the next six months.

What sets the Rangga apart is its chameleon-like adaptability.

Whether it's customized as a mobile coffee shop, a firetruck or something uniquely personal, the Rangga molds to every need.

Despite being unveiled in Indonesia, The Toyota Rangga Concept is captivating audiences far beyond, especially in English-speaking markets – reflecting a growing interest for more customizable vehicles.

It comes at a time where the rise of generative AI design is opening doors to even more effortless customization across all types of industries.

For automotive brands, this is a pivotal moment.

Embrace AI and empower consumers to turn their visions into reality.

If they can dream it, AI can make it a reality - setting a new standard in vehicle personalization and innovation.

Until that possibility is realised, automotive marketers should ramp up messaging around customizability wherever possible to meet that growing consumer desire.

Other important automotive trends and topics with high AI-forecast growth in 2024:
Ford Mustang Mach E
Kia EV6
BMW CE 02

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Each week, leveraging advanced AI, we uncover and forecast the latest cultural and consumer trends in a given category, keeping you and your brand at the forefront of cultural relevance.

All insights are based on Global English Wikipedia page view data.
[Portions of this newsletter are based on data from Wikipedia and are available under the CC BY-SA 4.0 license: https://creativecommons.org/licenses/by-sa/4.0/.]