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- Top Three Trends: 04 Dec 23
Top Three Trends: 04 Dec 23
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Three trends to act on now
(1 min read)
Trend #1
AI Pins
"Ai Pins" are the latest innovation from Humane, an AI startup founded by ex-Apple employees.
Our AI predicts a +451% rise in consumer interest over the next month.
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These devices are like a leap from science fiction to reality.
Remember Joaquin Phoenix's AI companion, Samantha, in the 2013 movie 'Her'?
The Ai Pin is bringing that concept to life (minus any romantic drama…).
It's integrated with ChatGPT and has Sam Altman's backing.
A Laser Ink Display transforms your hand into a screen, projecting information, like calls, onto your palm.
And it operates on its own wireless network.
Eliminating the need for a smartphone and traditional apps.
Priced at $699, with a $24 monthly fee, Ai Pins are launching at a time when generative AI is all the rage.
But this isn't just about a new gadget.
The growing interest in this topic symbolizes a shift in consumer desires for unobtrusive, AI-integrated devices.
Hands-free.
App-free.
Blending seamlessly into everyday life.
Could this be the beginning of the end for the smartphone?
Innovators: design for touchless interaction.
Investors: back those mastering voice-activation and AI integration.
Aim for adaptibility in a hands-free tech future.
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Trend #2
Old money aesthetic
The 'Old Money Aesthetic' is a cultural consumer trend where younger generations are embracing a style and fashion reminiscent of traditional, inherited wealth.
Our AI predicts a +381% rise in consumer interest over the next month.
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A blend of classic elegance and modern sensibilities capturing Gen Z’s imagination.
It's a nod to a life of understated luxury.
Think 'Succession' sophistication.
'Gossip Girl' charm.
Quality takes precedence over brand hype.
It's a sustainable, practical approach to luxury.
It's not mimicking affluence.
Rather, it's about valuing quality and embracing sustainability.
Fashion brands should take note.
Make that brand logo less obvious.
Up the messaging on the quality of your materials.
Maybe even revive that tweed product concept…
Trend #3
Arabic Coffee
Arabic coffee, rooted in the traditions of the Middle East, is brewed with aromatic spices like cardamom and saffron.
Our AI predicts a +31% rise in consumer interest over the next month.
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In the UK and US, this age-old beverage, rich in heritage, is intertwining with the specialty coffee culture.
It's a unique blend of tradition and modernity that’s resonating across cultures.
Yet, this trend goes beyond the drink itself.
It reflects a change in social habits.
In an era where younger generations are increasingly eschewing alcohol, alternative drinks are emerging as the new focal points for socializing.
Arabic Coffee is just one example of this.
Not just a drink, but a symbol of new social dynamics.
Merging deep-rooted customs with modern coffee connoisseurship.
Beverage brands:
Be more than a drink.
Be a unifier.
A conversation starter.
An experience that resonates across tables and cultures.
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[Portions of this newsletter are based on data from Wikipedia and are available under the CC BY-SA 4.0 license: https://creativecommons.org/licenses/by-sa/4.0/.]